Valeo Corporation’s turn-key
implementation methodology enables a quick deployment and cost effective
solution for fleet managers.
TAMPA FL. – July 27, 2005
– Valeo Corporation, a leading solutions provider of
end-to-end GPS enabled tracking and monitoring systems, today announced that it
has been selected by Van Wagner Aerial Media to provide hardware, software, and
communications services for route verification , asset
tracking and proof-of-circulation to its entire aerial advertising fleet.
Van Wagner operates the largest aerial
media fleet in the country providing the ability to tow unique and large format
banners for regional and national advertising campaigns. Some of Van Wagner’s clients include Dove,
General Motors and Calvin Klein.
Valeo’s robust software application provides Van Wagner the ability to report
an advertisement’s aerial position and proof-of-circulation in near-real
“The system provides the most savvy media buyers with detailed
media tracking that’s on par with all other types of media, like outdoor
billboards,” according to Steve Mccullers, General Manager of Van Wagner Aerial Media, “and that enhanced media tracking technology
has been warmly received by our clients.
Currently, no other company in our industry has the capability to offer
such a comprehensive and tailored media reporting for its customers and
partners.”
“Given the very competitive
nature of media sales, we’re confident that this ad tracking solution will provide
Van Wagner with a distinct advantage over other media with direct benefits for
media buyers,” said Herman Rios, Valeo’s CEO.
“Aerial Ad Tracker has proven to be a
cost-effective and efficient way for media buyers to access reliable, fast and user-friendly
ad circulation reports. Van Wagner is on the technology cutting-edge of empowering
clients with meaningful tracking data.”
More information, can be found
online at: http://www.valeocorp.com/Outdoor_Advertising.html
About Van Wagner Aerial
Media
Van
Wagner Aerial Media is the largest, most established
and most experienced aerial media company in the
Van Wagner Aerial Media has developed a series of high impact, targeted network
packages nationwide. Alternatively, customized routing paths can be designed to
fulfill advertisers' unique campaign objectives. In addition to equipping all
Van Wagner planes with GPS technology to monitor and track programs in real
time, Van Wagner Aerial Media is committed to developing further research for
this continuously developing medium.
About Valeo Corporation
Valeo Corporation provides end-to-end asset
tracking solutions that enable companies with small-to-medium size fleets to
increase revenues and decrease operating costs. Web-based global asset tracking
systems that are low cost, yet provide a reliable and scalable platform for
expansion in fleet and/or tracking functionality. For more information about Valeo, contact
888-730-40786 or visit www.valeocorp.com.
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